3 Steps for Revisiting your Go-to-Market Strategy in Uncertain Times

We know these are very uncertain and difficult times for many businesses, but we believe fiercely that businesses can rise to the challenges of this climate and adapt as needed.

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Best Practices for Crisis Communications During a Pandemic

The unpredictable effects of COVID-19 have left organizations wondering what’s next for them. No matter what direction your company takes, your number one priority should be communicating with your internal and external stakeholders.

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3 Differences between Cx and Ux

Investing in Cx transformation can positively impact your bottom line. Here are three ways to make sure you’re not stopping at Ux when you’re working on customer experience.

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What is Cx?

As customer expectations increase, Cx is quickly becoming the most important competitive differentiation – whether your organization is B2B or B2C focused.

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Standing Partnership Recognized as a 2019 Winning Workplace

In this season of gratitude, we are grateful to have been recognized in Small Business Monthly’s November 2019 Issue as a 2019 Five-Star Workplace.

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Getting to Know Our Team | Emily Knippa

Emily Knippa was a former Standing client, now she’s a part of our team.

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How to Gain a Competitive Edge through Customer Journey Mapping

Despite your wildest dreams, your organization can’t be everything to everybody. That's why it's important to focus on your value proposition and the audiences most likely to have a need for it.

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Think Your Audience is Unique? Find Niche Audiences Through Digital Tactics

When it comes to your target audience and digital advertising, the less the better. The more specific you are with your market, the better chance you have at reaching your ideal customers.

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How to Make a Sales Pitch that Actually Works

You’ve made it in front of the clients, now what? Your sales pitch should be brief, simple, and inspiring. If it’s not any of these things, we may need to go back to the drawing board.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


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