Growth marketing helps marketing teams prove their impact on revenue. But how do those teams optimize performance? A/B testing. High-performing teams know that A/B testing trumps best practices every time.
Defining success for digital ads today goes beyond impressions and even click through rates. It needs to tie to business results.
Standing Partnership & Guest Blogger Heather MacKenzie, ICS Cybersecurity Specialist of Nozomi Networks, have teamed up to show their readership the importance of pairing crisis preparedness with cybersecurity technology and how it will protect the brand and the OT network of industrial companies when a cyber incident happens.
Evaluating what your company’s growth marketing status is today can help you plan where you want to be in the future.
No matter what type of organization you are, it’s time you started thinking about growth marketing attribution.
When your organization is talking about the people who matter to you, do you often hear them referred to as your “audiences?” Or, perhaps you hear the term “stakeholders” used? You might think they’re synonymous and used interchangeably, but there are some critical differences.
It’s easy to get excited about marketing technology and the potential of growth marketing given its laser-focus on connecting the dots between your efforts and revenue. Plus, it completely transforms your relationship with sales when they know that marketing shares the lead qualification process and revenue responsibility with them.
Growth marketing isn’t simply a new tool or strategy. It’s a fundamental shift in the way we drive demand – an all-encompassing way of doing business that focuses on the buyer, aligns tightly with sales, and measures each channel’s contribution to revenue.
Shifting the focus from the company’s journey to the buyer’s journey helps your business find ways to support your customers better.
Let’s work together.
Contact us to explore how we can help you kick start vertical marketing.