Your new business pipeline. There are few things more important to the long-term health of your business. We work with you to define marketing-qualified and sales-qualified leads, then we build the plan to attract, nurture and convert them.

Working on lead generation takes an ongoing commitment to ensure that the best possible outcome is achieved—to gain new and returning customers!

The reality is that businesses often miss the mark on identifying their target market. There’s a tendency to cast the net too wide, wanting to reach all people, or conversely, zone in too closely on the wrong customer without established data. Standing Partnership offers a fresh eye on your lead generation process.

We build personas of your ideal prospects based on demographics, psychographics, where they spend time, how they get their information and what sources of information they trust most. We build the outreach and prospecting plans that reach your prospects through the sources they trust where they spend their time. We align your sales and marketing teams so they are involved in all touchpoints of the customer journey. From digital advertising to social campaigns and content development, we work alongside you every step of the way.

When it comes to lead generation, it’s about quality, not quantity. With digital strategy and tools in play, we can be more nimble, effective and targeted in our communications approach. We work with you on continuous lead generation, setting up your business for long-term success, and safeguarding against competition and economic swings.

Success in lead generation comes with the sale. We partner with you to not only generate higher quality leads but nurture them through the sales process. We don't just focus on finding more leads, we help you optimize your spend and find the right ones that drive results.

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Contact us to explore how we can help you.