Customer journey maps and buyer personas are critical to your customer experience strategy.
If an online sustainability report isn't part of your ESG strategy, you should make it a 2021 priority to provide accessible and real-time environmental, social and economic performance data to your stakeholders.
A battlecard is a crucial piece in a salesperson’s toolbox and an absolute piece of collateral your marketing team should be developing to enable the sales team to do their job effectively.
Learn five examples of Moments of Truth (MoT) or critical turning points that have a long-term impact on the customer journey.
Identify what your business needs to thrive and excel by following these four tips to host a successful virtual strategy meeting.
Sales enablement strategy is not about creating materials. It’s about supporting the behaviors that drive results.
With a content and digital marketing background, Sharon now joins the Standing Partnership team as a digital associate.
Sales collateral is an important way to provide consistent messaging to buyers throughout their entire buyer’s journey.
There are five business principles that B2B companies need to understand to differentiate themselves from the competition.
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