Insights
The Path to Sales and Marketing Alignment for New Product Launches
Ensuring sales and marketing teams are on the same page is always essential, but especially when bringing a new product or service to market.
Melissa Lackey Discusses Five Best Practices for a Successful Partner Marketing Strategy
When planned and executed strategically, partner marketing can be an important growth engine for companies looking to reach more customers and maximize their resources.
Getting to Know Our Team | Katie Gerweck
Katie’s expertise lies in understanding clients’ needs and creating content strategies to drive growth and visibility to businesses in a variety of industries.
Why Google Rolling Back Its Plans To Deprecate Third-party Cookies Doesn’t Mean What You Think
Despite Google’s announcement to no longer move forward with third-party cookie deprecation, cookies are hardly revived, and digital marketers still need thoughtful approaches and solutions.
4 Keys to Building a Successful Partner Marketing Campaign
Partner ecosystems, two or more companies integrating marketing efforts, are becoming a critical business strategy to drive innovation, generate efficiencies and create customer value collectively.
Getting to Know Our Team | Kaitlin Kelly
With expertise in creating impactful relationships through innovative lead generation strategies and a dedication to business development, Kaitlin brings a decade of experience to Standing Partnership’s Tech Practice.
Is SEO Dead? Not Quite: Here’s What’s Really Happening
Many of the old rules of SEO still apply. High-quality content that provides insight to your audience is essential and generates buzz on other platforms.
3 Reasons Why Technology Companies Need to Focus on Vertical Marketing
Discover the benefits of vertical marketing for tech companies: targeted storytelling, industry credibility and optimized investments.
How Your Website Can Be Your Strongest B2B Sales Tool
Your digital presence should speak to individuals in the buying process and leave them with the impression that your business offers the right solutions.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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