Insights
3 Reasons Your Sales Collateral Is Going Unused … and How to Fix It
Sales collateral is an important way to provide consistent messaging to buyers throughout their entire buyer’s journey.
Why B2B Companies Should Care about Cx
There are five business principles that B2B companies need to understand to differentiate themselves from the competition.
5 Steps for Setting an ESG Strategy
Setting an ESG strategy can build clear policies and actionable guides to help your company create value through responsible, sustainable operations.
4 Questions to Ask When Managing the Sales Team
Four critical questions you may need to answer when managing the sales team for success and to ensure your sales enablement efforts resonate with your audience.
3 Reasons Why a Stakeholder Engagement Strategy Can Help Your Organization Secure Freedom to Operate
A stakeholder engagement strategy helps organizations secure their freedom to operate by mitigating risk and uncovering new opportunities.
How to Write a Unique Selling Proposition — with Examples
A unique selling proposition is a critical piece of your B2B messaging that describes the benefit you offer and what distinguishes you from the competition.
5 Ways Cx Strategy Goes beyond Customer Service
A customer's experience should encompass more than assistance and support. It requires awareness, connection, and understanding of the complexities of their buyer's journey. Here's why Cx Strategy extends beyond customer service.
6 Ways to Use A Customer Journey Map
Your customer journey map can increase customer retention, support decision-making, and guide investment. With all of these benefits, it's crucial that your company doesn't let it get lost in the shuffle.
The Power and Value of our Worldcom Group Partnership
Find out what drove Standing Partnership to join The Worldcom Group and why those international capabilities and leadership opportunities are still important reason today.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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