Customer Journey Maps and Buyer Personas—Get it Right in 3 Easy Steps

Customer journey maps and buyer personas are critical to your customer experience strategy.

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It’s Time to Take Your Sustainability Reporting Online

If an online sustainability report isn't part of your ESG strategy, you should make it a 2021 priority to provide accessible and real-time environmental, social and economic performance data to your stakeholders.

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The Anatomy of a Battlecard: An Essential Sales Enablement Tool

A battlecard is a crucial piece in a salesperson’s toolbox and an absolute piece of collateral your marketing team should be developing to enable the sales team to do their job effectively.

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B2B Moments of Truth – Key to Effective Customer Journey Maps

Learn five examples of Moments of Truth (MoT) or critical turning points that have a long-term impact on the customer journey.

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How to Run a Virtual Strategy Meeting

Identify what your business needs to thrive and excel by following these four tips to host a successful virtual strategy meeting.

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Getting Started with a Sales Enablement Strategy

Sales enablement strategy is not about creating materials. It’s about supporting the behaviors that drive results.

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Getting to Know Our Team | Sharon Gutowski

With a content and digital marketing background, Sharon now joins the Standing Partnership team as a digital associate.

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3 Reasons Your Sales Collateral Is Going Unused – and How to Fix It

Sales collateral is an important way to provide consistent messaging to buyers throughout their entire buyer’s journey.

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Why B2B Companies Should Care about Cx

There are five business principles that B2B companies need to understand to differentiate themselves from the competition.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer

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