How to Leverage the Nonprofit Buyer’s Journey to Support your Mission

The nonprofit buyer’s journey is key to improving donor retention, increasing volunteers, and building long-term relationships.

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How to Reduce the Cost of Acquiring Customers

Are you spending too much to acquire new customers? Learn how to lower your customer acquisition costs for sustainable growth.

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3 Steps to Making Winning Content for Your Vertical Marketing Strategy

Buyers want to work with companies that understand their specific needs—and can demonstrate that their products are designed to address them.

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Reflections from CEO Melissa Lackey on Standing’s 30th Anniversary

Standing Partnership is a place for growth—for our clients and our team. My hope is that everyone we connect with feels a sense of belonging, is empowered, learns new skills, and grows as a professional — whether they are a client, partner or colleague.

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Why B2B Companies Need an ESG Strategy

There are many reasons to deploy an ESG strategy, including supporting business growth and talent retention.

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Why Your Search Strategy Differs from Your Brand Messaging

High performing web content is crafted so search engines understand what your brand does and how your brand solves for what users are looking for.

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It’s Time to Move from CSR to ESG Reporting

Even though your CSR report may have worked in the past, a greater focus on environmental, social and governance (ESG) issues in many sectors means it’s time to transition from CSR to ESG reporting.

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Getting to Know Our Team | Michael Ten Clay

With a marketing strategy and project management background, Michael joins the Standing Partnership team as a manager.

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Evaluating Your Sales Enablement Tools and Tech Stack: 3 Questions to Ask

It seems like there are sales enablement tools for everything these days. Ask these three questions to figure out what you really need.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


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