Insights
Navigating the Alphabet Soup of Choosing a Sustainability Framework
Choosing the best sustainability framework for your company can be challenging but ultimately comes down to what information your stakeholders need and how they are most comfortable accessing it.
How to Improve Customer Experience through B2B Journey Mapping
The B2B customer experience can be a complicated process. Improve customer experience with four common journey map frameworks.
Bad Data Visualizations: 3 Mistakes Marketers Make and How To Avoid Them
When you’re working with data, presentation is everything. Bad data visualizations can throw off your entire message. Here’s how to avoid three common mistakes.
Customer Pain Point Analysis—Using Journey Maps to Diagnose the Cause
Understand the types of pain B2B customers experience at every stage, and how this analysis is a critical step in journey mapping to ultimately retain customers.
Journey Mapping Definitions: Key Terms to Know
Get to know key journey mapping terms and their definitions to develop and/or enhance your Cx strategy your company needs to know to support your team throughout the Cx process.
Customer Journey Maps and Buyer Personas—Get it Right in 3 Easy Steps
Customer journey maps and buyer personas are critical to your customer experience strategy.
It’s Time to Take Your Sustainability Reporting Online
If an online sustainability report isn't part of your ESG strategy, you should make it a 2021 priority to provide accessible and real-time environmental, social and economic performance data to your stakeholders.
The Anatomy of a Battlecard: An Essential Sales Enablement Tool
A battlecard is a crucial piece in a salesperson’s toolbox and an absolute piece of collateral your marketing team should be developing to enable the sales team to do their job effectively.
B2B Moments of Truth – Key to Effective Customer Journey Maps
Learn five examples of Moments of Truth (MoT) or critical turning points that have a long-term impact on the customer journey.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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