Insights
It’s Time to Move from CSR to ESG Reporting
Even though your CSR report may have worked in the past, a greater focus on environmental, social and governance (ESG) issues in many sectors means it’s time to transition from CSR to ESG reporting.
Getting to Know Our Team | Michael Ten Clay
With a marketing strategy and project management background, Michael joins the Standing Partnership team as a manager.
Evaluating Your Sales Enablement Tools and Tech Stack: 3 Questions to Ask
It seems like there are sales enablement tools for everything these days. Ask these three questions to figure out what you really need.
Navigating the Alphabet Soup of Choosing a Sustainability Framework
Choosing the best sustainability framework for your company can be challenging but ultimately comes down to what information your stakeholders need and how they are most comfortable accessing it.
How to Improve Customer Experience through B2B Journey Mapping
The B2B customer experience can be a complicated process. Improve customer experience with four common journey map frameworks.
Bad Data Visualizations: 3 Mistakes Marketers Make and How To Avoid Them
When you’re working with data, presentation is everything. Bad data visualizations can throw off your entire message. Here’s how to avoid three common mistakes.
Customer Pain Point Analysis—Using Journey Maps to Diagnose the Cause
Understand the types of pain B2B customers experience at every stage, and how this analysis is a critical step in journey mapping to ultimately retain customers.
Journey Mapping Definitions: Key Terms to Know
Get to know key journey mapping terms and their definitions to develop and/or enhance your Cx strategy your company needs to know to support your team throughout the Cx process.
Customer Journey Maps and Buyer Personas—Get it Right in 3 Easy Steps
Customer journey maps and buyer personas are critical to your customer experience strategy.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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