Insights
How to Write a Unique Selling Proposition — with Examples
A unique selling proposition is a critical piece of your B2B messaging that describes the benefit you offer and what distinguishes you from the competition.
5 Ways Cx Strategy Goes beyond Customer Service
A customer's experience should encompass more than assistance and support. It requires awareness, connection, and understanding of the complexities of their buyer's journey. Here's why Cx Strategy extends beyond customer service.
6 Ways to Use A Customer Journey Map
Your customer journey map can increase customer retention, support decision-making, and guide investment. With all of these benefits, it's crucial that your company doesn't let it get lost in the shuffle.
The Power and Value of our Worldcom Group Partnership
Find out what drove Standing Partnership to join The Worldcom Group and why those international capabilities and leadership opportunities are still important reason today.
You Can’t Have A Successful Marketing Strategy without These 3 Steps
If your marketing efforts are delivering a low return on investment (ROI), it may be time to cut the random marketing tactics and invest in a marketing strategy.
5 Reasons Cx Is More Than Customer Surveys
If you think your Voice of the Customer (VoC) survey is enough to fuel your customer experience-driven strategy, you may need to re-evaluate your understanding of how much it can truly do for your business.
3 Steps for Revisiting your Go-to-Market Strategy in Uncertain Times
We know these are very uncertain and difficult times for many businesses, but we believe fiercely that businesses can rise to the challenges of this climate and adapt as needed.
Best Practices for Crisis Communications During a Pandemic
The unpredictable effects of COVID-19 have left organizations wondering what’s next for them. No matter what direction your company takes, your number one priority should be communicating with your internal and external stakeholders.
3 Differences between Cx and Ux
Investing in Cx transformation can positively impact your bottom line. Here are three ways to make sure you’re not stopping at Ux when you’re working on customer experience.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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