Insights
Elevate B2B Messaging with a Strategic Framework
With strong B2B messaging, your business can leverage it as a North Star for driving sales conversations, developing new content and onboarding new employees.
CEO Melissa Lackey Shares Vertical Marketing Insights in Business Journal Leadership Trust Article
Vertical marketing entails tailoring your product messaging and value proposition towards a specific industry and subset of customers.
Landing Big B2B Deals—Even in this Economy
With new financial pressures looming, many big enterprises are taking a hard look at their spending. This means organizations must find new ways to win and continue their growth trajectory.
3 Reasons Why Technology Companies Need to Focus on Vertical Marketing
Discover the benefits of vertical marketing for tech companies: targeted storytelling, industry credibility, and optimized investments.
Standing Partnership Named a Top 50 Inspiring Workplace in North America
The firm is recognized for its culture and purpose, leadership, well being, inclusion & diversity, communication, and employee experience
5 Smart SEO Tactics for B2B
Applying proven SEO tactics for B2B elevates your online visibility throughout the buying cycle and helps you close more sales.
CEO Melissa Lackey Shares ESG Insights in Business Journal Leadership Trust Article
ESG reporting is focused on transparency and disclosure around risks, opportunities and goals.
5 Steps to Maximize Value From Your Partner Marketing Strategy
Tech companies have found a way to build success through a partner marketing strategy.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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Contact us to explore how we can help you kick start vertical marketing.