Group President Melissa Lackey Discusses B2B Strategic Growth in Business Journal Leadership Trust Article

B2B companies must change their approach to marketing to break through the crowded marketplace and drive strategic growth for their business.

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Cleveland-based Dix & Eaton Acquires St. Louis-based Standing Partnership

Combined Company Becomes One of Largest 100% Employee-Owned Communications Firms in United States

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How to Foster Sales and Marketing Alignment – Part 1

Following best practices deepens sales and marketing alignment, boost collaboration, shortens sales cycles, and lowers market-entry costs.

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Getting to Know Our Team | Jonathan Matheny

Jonathan’s digital marketing expertise and analytical mindset make him a great asset to the Standing Partnership team.

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Tips to Progress Your Sustainability Reporting after Your First Report

Pressure to report on sustainability metrics is up. Companies that have completed their first – or second – round of sustainability reporting must keep up the momentum.

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5 Keys to Building a Social Media Strategy for B2B Brands

B2B companies may miss out on important opportunities to connect with customers, grow their business, build employer brand and improve their bottom line if they don't have a social media strategy. 

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Elevate B2B Messaging with a Strategic Framework

With strong B2B messaging, your business can leverage it as a North Star for driving sales conversations, developing new content and onboarding new employees.

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CEO Melissa Lackey Shares Vertical Marketing Insights in Business Journal Leadership Trust Article

Vertical marketing entails tailoring your product messaging and value proposition towards a specific industry and subset of customers.

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Landing Big B2B Deals—Even in this Economy

With new financial pressures looming, many big enterprises are taking a hard look at their spending. This means organizations must find new ways to win and continue their growth trajectory.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


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