Group President Melissa Lackey Discusses B2B Strategic Growth in Business Journal Leadership Trust Article
B2B companies must change their approach to marketing to break through the crowded marketplace and drive strategic growth for their business.
Combined Company Becomes One of Largest 100% Employee-Owned Communications Firms in United States
Following best practices deepens sales and marketing alignment, boost collaboration, shortens sales cycles, and lowers market-entry costs.
Jonathan’s digital marketing expertise and analytical mindset make him a great asset to the Standing Partnership team.
Pressure to report on sustainability metrics is up. Companies that have completed their first – or second – round of sustainability reporting must keep up the momentum.
With strong B2B messaging, your business can leverage it as a North Star for driving sales conversations, developing new content and onboarding new employees.
Vertical marketing entails tailoring your product messaging and value proposition towards a specific industry and subset of customers.
With new financial pressures looming, many big enterprises are taking a hard look at their spending. This means organizations must find new ways to win and continue their growth trajectory.
Let’s work together.
Contact us to explore how we can help you kick start vertical marketing.