5 Keys to Building a Social Media Strategy for B2B Brands

B2B companies may miss out on important opportunities to connect with customers, grow their business, build employer brand and improve their bottom line if they don't have a social media strategy. 

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Elevate B2B Messaging with a Strategic Framework

With strong B2B messaging, your business can leverage it as a North Star for driving sales conversations, developing new content and onboarding new employees.

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CEO Melissa Lackey Shares Vertical Marketing Insights in Business Journal Leadership Trust Article

Vertical marketing entails tailoring your product messaging and value proposition towards a specific industry and subset of customers.

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Landing Big B2B Deals—Even in this Economy

With new financial pressures looming, many big enterprises are taking a hard look at their spending. This means organizations must find new ways to win and continue their growth trajectory.

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3 Reasons Why Technology Companies Need to Focus on Vertical Marketing

Discover the benefits of vertical marketing for tech companies: targeted storytelling, industry credibility, and optimized investments.

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Standing Partnership Named a Top 50 Inspiring Workplace in North America

The firm is recognized for its culture and purpose, leadership, well being, inclusion & diversity, communication, and employee experience

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5 Smart SEO Tactics for B2B

Applying proven SEO tactics for B2B elevates your online visibility throughout the buying cycle and helps you close more sales.

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CEO Melissa Lackey Shares ESG Insights in Business Journal Leadership Trust Article

ESG reporting is focused on transparency and disclosure around risks, opportunities and goals.

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5 Steps to Maximize Value From Your Partner Marketing Strategy

Tech companies have found a way to build success through a partner marketing strategy.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


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