Insights
CEO Melissa Lackey Shares Vertical Marketing Insights in Business Journal Leadership Trust Article
Vertical marketing entails tailoring your product messaging and value proposition towards a specific industry and subset of customers.
Landing Big B2B Deals—Even in this Economy
With new financial pressures looming, many big enterprises are taking a hard look at their spending. This means organizations must find new ways to win and continue their growth trajectory.
3 Reasons Why Technology Companies Need to Focus on Vertical Marketing
Discover the benefits of vertical marketing for tech companies: targeted storytelling, industry credibility, and optimized investments.
Standing Partnership Named a Top 50 Inspiring Workplace in North America
The firm is recognized for its culture and purpose, leadership, well being, inclusion & diversity, communication, and employee experience
5 Smart SEO Tactics for B2B
Applying proven SEO tactics for B2B elevates your online visibility throughout the buying cycle and helps you close more sales.
CEO Melissa Lackey Shares ESG Insights in Business Journal Leadership Trust Article
ESG reporting is focused on transparency and disclosure around risks, opportunities and goals.
5 Steps to Maximize Value From Your Partner Marketing Strategy
Tech companies have found a way to build success through a partner marketing strategy.
Getting to Know Our Team | CoCo Farrell
CoCo’s digital marketing experience and leadership skills make her a great asset to the Standing Partnership team.
6 Trends in ESG Reporting to Watch This Year
We already have an eye on the emerging trends in ESG reporting that your company needs to know. Check these out and contact us with questions.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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