The Anatomy of a Battlecard: An Essential Sales Enablement Tool

A battlecard is a crucial piece in a salesperson’s toolbox and an absolute piece of collateral your marketing team should be developing to enable the sales team to do their job effectively.

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B2B Moments of Truth – Key to Effective Customer Journey Maps

Learn five examples of Moments of Truth (MoT) or critical turning points that have a long-term impact on the customer journey.

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How to Run a Virtual Strategy Meeting

Identify what your business needs to thrive and excel by following these four tips to host a successful virtual strategy meeting.

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Getting Started with a Sales Enablement Strategy

Sales enablement strategy is not about creating materials. It’s about supporting the behaviors that drive results.

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Getting to Know Our Team | Sharon Clark

With a content and digital marketing background, Sharon now joins the Standing Partnership team as a digital associate.

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3 Reasons Your Sales Collateral Is Going Unused – and How to Fix It

Sales collateral is an important way to provide consistent messaging to buyers throughout their entire buyer’s journey.

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Why B2B Companies Should Care about Cx

There are five business principles that B2B companies need to understand to differentiate themselves from the competition.

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5 Steps for Setting an ESG Strategy

Setting an ESG strategy can build clear policies and actionable guides to help your company create value through responsible, sustainable operations.

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4 Questions to Ask When Managing the Sales Team

Four critical questions you may need to answer when managing the sales team for success and to ensure your sales enablement efforts resonate with your audience.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


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