How Crisis Planning Supported Las Vegas When Tragedy Struck

Advanced preparation helped Las Vegas when the unexpected occurred.

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Three Reasons A/B Testing in Marketing Trumps Best Practices

Growth marketing helps marketing teams prove their impact on revenue. But how do those teams optimize performance? A/B testing. High-performing teams know that A/B testing trumps best practices every time.

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Define Your Qualified Leads for Successful Digital Ads

Defining success for digital ads today goes beyond impressions and even click through rates. It needs to tie to business results.

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Protecting Your Reputation in an Era of Cyberattacks

Standing Partnership & Guest Blogger Heather MacKenzie, ICS Cybersecurity Specialist of Nozomi Networks, have teamed up to show their readership the importance of pairing crisis preparedness with cybersecurity technology and how it will protect the brand and the OT network of industrial companies when a cyber incident happens.

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Where Are You Within the 5 Stages of Marketing Transformation?

Evaluating what your company’s growth marketing status is today can help you plan where you want to be in the future.

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Growth Marketing Attribution for B2B: What it is and why it is important

No matter what type of organization you are, it’s time you started thinking about growth marketing attribution.

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Who is a Stakeholder? The Difference Between Stakeholders and Audiences

When your organization is talking about the people who matter to you, do you often hear them referred to as your “audiences?” Or, perhaps you hear the term “stakeholders” used? You might think they’re synonymous and used interchangeably, but there are some critical differences.

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Marketing Technology: The Best Tools for Growth Marketing

It’s easy to get excited about marketing technology and the potential of growth marketing given its laser-focus on connecting the dots between your efforts and revenue. Plus, it completely transforms your relationship with sales when they know that marketing shares the lead qualification process and revenue responsibility with them.

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What Is Growth Marketing and Why Should We Care?

Growth marketing isn’t simply a new tool or strategy. It’s a fundamental shift in the way we drive demand – an all-encompassing way of doing business that focuses on the buyer, aligns tightly with sales, and measures each channel’s contribution to revenue.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer

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