Getting to Know Our Team | Emily Knippa

Emily Knippa was a former Standing client, now she’s a part of our team.

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Getting to Know Our Team | Abigail Diers

From Anheuser-Busch, Abigail now joins the Standing Partnership team as a digital associate.

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How to Gain a Competitive Edge through Customer Journey Mapping

Despite your wildest dreams, your organization can’t be everything to everybody. That's why it's important to focus on your value proposition and the audiences most likely to have a need for it.

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Think Your Audience is Unique? Find Niche Audiences Through Digital Tactics

When it comes to your target audience and digital advertising, the less the better. The more specific you are with your market, the better chance you have at reaching your ideal customers.

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How to Make a Sales Pitch that Actually Works

You’ve made it in front of the clients, now what? Your sales pitch should be brief, simple, and inspiring. If it’s not any of these things, we may need to go back to the drawing board.

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5 Steps for Using Thought Leadership Marketing to Support Your Inbound Strategy

For decades, marketers have been using thought leadership. Why? Because it works for them. If you decide to incorporate thought leadership into your inbound strategy, you can see how it can be beneficial to your business too.

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3 Ways Norsk Hydro Kept its Reputation During LockerGoga Cyberattack

When a cyberattack occurs, an organization’s reputation is immediately threatened. The steps they take next are imperative to repairing their reputation.

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Content Marketing Helps Animal Nutrition Companies Be a Resource to Customers

If you're a company in the animal industry, you should create content that positions you as an industry expert so that customers facing challenges come to you as the go-to resource.

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How to Increase SEO Traffic in 3 Easy Steps

Getting on the first page of Google’s search results may seem impossible, but it’s not. With a few improvements, you can begin your journey to the top.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


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