4 Questions to Ask When Managing the Sales Team

Four critical questions you may need to answer when managing the sales team for success and to ensure your sales enablement efforts resonate with your audience.

Read More ›

3 Reasons Why a Stakeholder Engagement Strategy Can Help Your Organization Secure Freedom to Operate

A stakeholder engagement strategy helps organizations secure their freedom to operate by mitigating risk and uncovering new opportunities.

Read More ›

How to Write a Unique Selling Proposition — with Examples

A unique selling proposition is a critical piece of your B2B messaging that describes the benefit you offer and what distinguishes you from the competition.

Read More ›

5 Ways Cx Strategy Goes beyond Customer Service

A customer's experience should encompass more than assistance and support. It requires awareness, connection, and understanding of the complexities of their buyer's journey. Here's why Cx Strategy extends beyond customer service.

Read More ›

6 Ways to Use A Customer Journey Map

Your customer journey map can increase customer retention, support decision-making, and guide investment. With all of these benefits, it's crucial that your company doesn't let it get lost in the shuffle.

Read More ›

The Power and Value of our Worldcom Group Partnership

Find out what drove Standing Partnership to join The Worldcom Group and why those international capabilities and leadership opportunities are still important reason today.

Read More ›

You Can’t Have A Successful Marketing Strategy without These 3 Steps

If your marketing efforts are delivering a low return on investment (ROI), it may be time to cut the random marketing tactics and invest in a marketing strategy.

Read More ›

5 Reasons Cx Is More Than Customer Surveys

If you think your Voice of the Customer (VoC) survey is enough to fuel your customer experience-driven strategy, you may need to re-evaluate your understanding of how much it can truly do for your business.

Read More ›

3 Steps for Revisiting your Go-to-Market Strategy in Uncertain Times

We know these are very uncertain and difficult times for many businesses, but we believe fiercely that businesses can rise to the challenges of this climate and adapt as needed.

Read More ›
Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.

Let’s work together.

Contact us to explore how we can help you kick start vertical marketing.