How to Set Goals for a Customer Acquisition Strategy

Top marketers don’t just focus on leads – they set customer acquisition goals that plan for customer churn.  

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5 Ways a Corporate Crisis Can Affect Your Bottom Line

No organization is exempt from crises, that’s why it’s so important to always be prepared.

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Aligning Marketing and Sales with 3 Easy Steps

Marketing and Sales are two different pieces of the same puzzle. However, at times, companies have a hard time successfully putting them together.

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5 Critical Elements of a Crisis Management Plan

Facebook, United Airlines, CBS, and NBC have all had their share of crises. The truth is, any one of us could be hit by a crisis. The amount of damage done, however, depends on how prepared we are beforehand.

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Industry Experts Can Be Game Changers for Agriculture and Health Care Companies Dealing with Communications Issues

Industry experts are invaluable in an industry with unique marketing and communication challenges.

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When a Reputation Management Crisis Can Cost You Your Job

Customers don’t necessarily care about the crisis itself. They care more about how you respond to the crisis. One bad move could tarnish your reputation and even cost you your job.

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Do Sales & Marketing Ever Agree on Lead Value?

Nick Sargent shares his thoughts on why sales and marketing need to agree up front on lead scoring criteria to be successful.

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Are You Measuring Marketing in a Way that Matters?

Are you tracking the activities that really matter to your company? Or the ones that make marketing look good?

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer

Resources

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