Getting to Know Our Team | Kaitlin Kelly

With expertise in creating impactful relationships through innovative lead generation strategies and a dedication to business development, Kaitlin brings a decade of experience to Standing Partnership’s Tech Practice.

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Is SEO Dead? Not Quite: Here’s What’s Really Happening

Many of the old rules of SEO still apply. High-quality content that provides insight to your audience is essential and generates buzz on other platforms.

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3 Reasons Why Technology Companies Need to Focus on Vertical Marketing

Discover the benefits of vertical marketing for tech companies: targeted storytelling, industry credibility and optimized investments.

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How Your Website Can Be Your Strongest B2B Sales Tool

Your digital presence should speak to individuals in the buying process and leave them with the impression that your business offers the right solutions.

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Melissa Lackey Discusses Four Steps for After the Sustainability Report

Companies view their work as finished after the sustainability report, but it's one part of the journey. These 4 steps maintain sustainability reporting momentum.

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Getting to Know Our Team | Kate Yates

With nearly two decades of experience, Kate brings experience in strategic communications to her clients, while she enjoys dissecting complex topics and developing messaging to effectively tell their stories.

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It’s Time to Communicate Beyond the Sustainability Report: 4 Lessons from Our Brainfood Webinar

How your organization decides to communicate and engage around its sustainability efforts may center on the sustainability report, but it’s also a building block for other opportunities to engage stakeholders.

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How to Use Employee Training to Improve Stakeholder Engagement

Companies can improve the effectiveness of stakeholder engagement and protect their freedom to operate by training their employees to address priority topics.

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Materiality Assessment: Make Your Next Sustainability Report More Targeted and Impactful

Focus your sustainability reporting on decision-useful information for your stakeholders by going through the materiality assessment process and tightening your report focus to be impactful.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer

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