Insights
5 Ideas for Creating a Culture of Sustainability
Like all important strategies and visions, the best path to creating a culture of sustainability is to foster ownership across your employees and functions.
How to Foster Sales and Marketing Alignment – Part 2
Motivate greater camaraderie and connection between your sales and marketing teams with proven best practices and drive growth for your B2B company.
Group President Melissa Lackey Discusses B2B Strategic Growth in Business Journal Leadership Trust Article
B2B companies must change their approach to marketing to break through the crowded marketplace and drive strategic growth for their business.
Cleveland-based Dix & Eaton Acquires St. Louis-based Standing Partnership
Combined Company Becomes One of Largest 100% Employee-Owned Communications Firms in United States
How to Foster Sales and Marketing Alignment – Part 1
Following best practices deepens sales and marketing alignment, boost collaboration, shortens sales cycles, and lowers market-entry costs.
Getting to Know Our Team | Jonathan Matheny
Jonathan’s digital marketing expertise and analytical mindset make him a great asset to the Standing Partnership team.
Tips to Progress Your Sustainability Reporting after Your First Report
Pressure to report on sustainability metrics is up. Companies that have completed their first – or second – round of sustainability reporting must keep up the momentum.
Elevate B2B Messaging with a Strategic Framework
With strong B2B messaging, your business can leverage it as a North Star for driving sales conversations, developing new content and onboarding new employees.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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