4 Steps to Building a B2B Marketing Plan for Sustainable Growth

A solid marketing plan is the backbone of every marketing strategy.

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Getting to Know our Team | Kelly Siempelkamp

With a background in product marketing and journalism, Kelly rejoins the team as a content specialist.

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Getting to Know our Team | Monica Smith

With a background in project management and higher education marketing, Monica brings experience in storytelling, marketing and branding to her Standing clients.

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Why B2B Companies Need an ESG Strategy

There are many reasons to deploy an ESG strategy, including supporting business growth and talent retention.

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3 Steps to Creating Winning Content for Your Vertical Marketing Strategy

Buyers want to work with companies that understand their specific needs—and can demonstrate that their products are designed to address them.

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Align Your Company’s Award Strategy to Your Business Goals

Having a company award strategy can help you gain customers, highlight your company’s excellent work, showcase diverse and exceptional talent, establish thought leadership, improve company culture and boost recruitment.

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Getting to Know our Team | Meg Kramer

Meg is passionate about telling thoughtful, effective stories that help clients achieve their business goals.

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The Path to Sales and Marketing Alignment for New Product Launches

Ensuring sales and marketing teams are on the same page is always essential, but especially when bringing a new product or service to market.

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Getting to Know our Team | Margo Dill Balinski

Margo is passionate about helping organizations recognize and articulate their value and tell their stories.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.

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Contact us to explore how we can help you kick start vertical marketing.