Choosing the best sustainability framework for your company can be challenging but ultimately comes down to what information your stakeholders need and how they are most comfortable accessing it.
The B2B customer experience can be a complicated process. Improve customer experience with four common journey map frameworks.
When you’re working with data, presentation is everything. Bad data visualizations can throw off your entire message. Here’s how to avoid three common mistakes.
Understand the types of pain B2B customers experience at every stage, and how this analysis is a critical step in journey mapping to ultimately retain customers.
Get to know key journey mapping terms and their definitions to develop and/or enhance your Cx strategy your company needs to know to support your team throughout the Cx process.
Customer journey maps and buyer personas are critical to your customer experience strategy.
If an online sustainability report isn't part of your ESG strategy, you should make it a 2021 priority to provide accessible and real-time environmental, social and economic performance data to your stakeholders.
A battlecard is a crucial piece in a salesperson’s toolbox and an absolute piece of collateral your marketing team should be developing to enable the sales team to do their job effectively.
Learn five examples of Moments of Truth (MoT) or critical turning points that have a long-term impact on the customer journey.
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