Insights
Journey Mapping Definitions: Key Terms to Know
Get to know key journey mapping terms and their definitions to develop and/or enhance your Cx strategy your company needs to know to support your team throughout the Cx process.
Customer Journey Maps and Buyer Personas—Get it Right in 3 Easy Steps
Customer journey maps and buyer personas are critical to your customer experience strategy.
It’s Time to Take Your Sustainability Reporting Online
If an online sustainability report isn't part of your ESG strategy, you should make it a priority to provide accessible and real-time environmental, social and economic performance data to your stakeholders.
The Anatomy of a Battlecard: An Essential Sales Enablement Tool
A battlecard is a crucial piece in a salesperson’s toolbox and an absolute piece of collateral your marketing team should be developing to enable the sales team to do their job effectively.
B2B Moments of Truth – Key to Effective Customer Journey Maps
Learn five examples of Moments of Truth (MoT) or critical turning points that have a long-term impact on the customer journey.
How to Run a Virtual Strategy Meeting
Identify what your business needs to thrive and excel by following these four tips to host a successful virtual strategy meeting.
Getting Started with a Sales Enablement Strategy
Sales enablement strategy is not about creating materials. It’s about supporting the behaviors that drive results.
3 Reasons Your Sales Collateral Is Going Unused – and How to Fix It
Sales collateral is an important way to provide consistent messaging to buyers throughout their entire buyer’s journey.
Why B2B Companies Should Care about Cx
There are five business principles that B2B companies need to understand to differentiate themselves from the competition.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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