Insights
You Can’t Have A Successful Marketing Strategy without These 3 Steps
If your marketing efforts are delivering a low return on investment (ROI), it may be time to cut the random marketing tactics and invest in a marketing strategy.
5 Reasons Cx Is More Than Customer Surveys
If you think your Voice of the Customer (VoC) survey is enough to fuel your customer experience-driven strategy, you may need to re-evaluate your understanding of how much it can truly do for your business.
3 Steps for Revisiting your Go-to-Market Strategy in Uncertain Times
We know these are very uncertain and difficult times for many businesses, but we believe fiercely that businesses can rise to the challenges of this climate and adapt as needed.
Best Practices for Crisis Communications During a Pandemic
The unpredictable effects of COVID-19 have left organizations wondering what’s next for them. No matter what direction your company takes, your number one priority should be communicating with your internal and external stakeholders.
3 Differences between Cx and Ux
Investing in Cx transformation can positively impact your bottom line. Here are three ways to make sure you’re not stopping at Ux when you’re working on customer experience.
What is Cx?
As customer expectations increase, Cx is quickly becoming the most important competitive differentiation – whether your organization is B2B or B2C focused.
Standing Partnership Recognized as a 2019 Winning Workplace
In this season of gratitude, we are grateful to have been recognized in Small Business Monthly’s November 2019 Issue as a 2019 Five-Star Workplace.
How to Gain a Competitive Edge through Customer Journey Mapping
Despite your wildest dreams, your organization can’t be everything to everybody. That's why it's important to focus on your value proposition and the audiences most likely to have a need for it.
Think Your Audience is Unique? Find Niche Audiences Through Digital Tactics
When it comes to your target audience and digital advertising, the less the better. The more specific you are with your market, the better chance you have at reaching your ideal customers.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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