Website turnaround: An animal nutrition company needed to build awareness of the company and grow market share of its products.
Website Audit and Lead Generation
Our animal nutrition client was concerned that its website failed to draw potential buyers to the site through organic searches. Even when potential buyers found the site, it lacked the components that would turn visitors into customers. The website was missing an inbound marketing strategy and the tools necessary to capture leads. Since awareness was not growing for either the company or its brands, its market share was static.
With extensive experience in life sciences and SEO strategy, we partnered with the company to transform the website into a business-building tool.
We delivered an SEO strategy backed with copy development that immediately began driving organic search traffic. Our marketing automation expertise resulted in immediate leads generated, tracked, qualified and nurtured. The first leads showed up within hours of launch.
We audited the current website for performance and delivered a comprehensive competitor analysis to identify gaps and opportunities. We then scheduled prompt strategy sessions with internal business leads to identify target audiences and define the searches potential buyers would use. From there, we developed a plan to optimize the site.
Backed by a thorough understanding of business goals and the results of our website audit, we developed a strategy that employed strategic SEO and inbound marketing content, as well as:
- Strong calls to action to drive quality.
- Content that would pull organic traffic from the company’s key sales audiences.
- Tools to move that traffic into the sales funnel and convert visitors to buyers.