Insights
Elevate B2B Messaging with a Strategic Framework
With strong B2B messaging, your business can leverage it as a North Star for driving sales conversations, developing new content and onboarding new employees.
CEO Melissa Lackey Shares Vertical Marketing Insights in Business Journal Leadership Trust Article
Vertical marketing entails tailoring your product messaging and value proposition towards a specific industry and subset of customers.
Standing Partnership Named a Top 50 Inspiring Workplace in North America
The firm is recognized for its culture and purpose, leadership, well being, inclusion & diversity, communication, and employee experience
5 Smart SEO Tactics for B2B
Applying proven SEO tactics for B2B elevates your online visibility throughout the buying cycle and helps you close more sales.
CEO Melissa Lackey Shares Sustainability Reporting Insights in Business Journal Leadership Trust Article
Sustainability reporting is focused on transparency and disclosure around risks, opportunities and goals.
Getting to Know Our Team | CoCo Farrell
CoCo’s digital marketing experience and leadership skills make her a great asset to the Standing Partnership team.
6 Trends in Sustainability Reporting to Watch This Year
We already have an eye on the emerging trends in sustainability reporting that your company needs to know. Check these out and contact us with questions.
Getting to Know Our Team | Connie Harrington
Connie’s vast experience as a communications consultant and writer along with her leadership skills make her a great asset to the Standing Partnership team, especially for our technology clients.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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