A natural resources company and one of the largest lead producers in the Western Hemisphere needed to improve its reputation with key stakeholders and raise awareness of its significant investments in sustainability
Stakeholder Engagement, Sustainability Reporting
Through research and polling, a mining and minerals production company discovered that despite the importance of lead to the local, national and global economy and the company’s significant investments in sustainability, a lack of awareness existed among the community and its stakeholders in both areas.
Although lead products provide power, protection and convenience, research revealed that more than 50 percent of community residents and influential stakeholders felt they did not know enough about the company and its operations, or the importance of lead. The public also lacked awareness of the company’s multimillion dollar investments to minimize environmental impacts; and the company’s most important stakeholders – its employees – indicated the lowest satisfaction with the company’s reputation relative to other satisfaction questions in the poll.
Key stakeholders now rate this mining and minerals production company as “good, very good or excellent” in regard to how the company handles environmental issues.
As the company’s reputation management partner, Standing Partnership helped the company enhance credibility and understanding of its sustainability efforts. The team began by helping overhaul their largest external communications vehicle – its annual community report. Standing Partnership helped train the Sustainability Report team on Global Reporting Initiative (GRI) guidelines and reporting goals, and spearheaded the strategy, copywriting and data compilation of the first report.
The company’s sustainability reports are now in alignment with internationally recognized GRI guidelines, and as such, detail the company’s challenges and accomplishments – alongside easily digestible data that proves progress. The reports also allow the company to discuss views on performance, showcase policies designed to ensure long-term sustainability, and include narratives that bring these efforts to life. With this information, employees also are better able to serve as company ambassadors.