Insights
4 Keys to Building a Successful Partner Marketing Campaign
Partner ecosystems, two or more companies integrating marketing efforts, are becoming a critical business strategy to drive innovation, generate efficiencies and create customer value collectively.
Getting to Know Our Team | Kaitlin Kelly
With expertise in creating impactful relationships through innovative lead generation strategies and a dedication to business development, Kaitlin brings a decade of experience to Standing Partnership’s Tech Practice.
Is SEO Dead? Not Quite: Here’s What’s Really Happening
Many of the old rules of SEO still apply. High-quality content that provides insight to your audience is essential and generates buzz on other platforms.
3 Reasons Why Technology Companies Need to Focus on Vertical Marketing
Discover the benefits of vertical marketing for tech companies: targeted storytelling, industry credibility and optimized investments.
How Your Website Can Be Your Strongest B2B Sales Tool
Your digital presence should speak to individuals in the buying process and leave them with the impression that your business offers the right solutions.
Melissa Lackey Discusses Four Steps for After the Sustainability Report
Companies view their work as finished after the sustainability report, but it's one part of the journey. These 4 steps maintain sustainability reporting momentum.
Getting to Know Our Team | Kate Yates
With nearly two decades of experience, Kate brings experience in strategic communications to her clients, while she enjoys dissecting complex topics and developing messaging to effectively tell their stories.
It’s Time to Communicate Beyond the Sustainability Report: 4 Lessons from Our Brainfood Webinar
How your organization decides to communicate and engage around its sustainability efforts may center on the sustainability report, but it’s also a building block for other opportunities to engage stakeholders.
How to Use Employee Training to Improve Stakeholder Engagement
Companies can improve the effectiveness of stakeholder engagement and protect their freedom to operate by training their employees to address priority topics.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
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