Where Are You Within the 5 Stages of Marketing Transformation?

Evaluating what your company’s growth marketing status is today can help you plan where you want to be in the future.

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Growth Marketing Attribution for B2B: What it is and why it is important

No matter what type of organization you are, it’s time you started thinking about growth marketing attribution.

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Who is a Stakeholder? The Difference Between Stakeholders and Audiences

When your organization is talking about the people who matter to you, do you often hear them referred to as your “audiences?” Or, perhaps you hear the term “stakeholders” used? You might think they’re synonymous and used interchangeably, but there are some critical differences.

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Marketing Technology: The Best Tools for Growth Marketing

It’s easy to get excited about marketing technology and the potential of growth marketing given its laser-focus on connecting the dots between your efforts and revenue. Plus, it completely transforms your relationship with sales when they know that marketing shares the lead qualification process and revenue responsibility with them.

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What Is Growth Marketing and Why Should We Care?

Growth marketing isn’t simply a new tool or strategy. It’s a fundamental shift in the way we drive demand – an all-encompassing way of doing business that focuses on the buyer, aligns tightly with sales, and measures each channel’s contribution to revenue.

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Buyer’s Journey Mapping Tips

Shifting the focus from the company’s journey to the buyer’s journey helps your business find ways to support your customers better.

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Our Experts Share Takeaways from MDMC 2017

The Midwest Digital Marketing Conference (MDMC) opens our Standing team members’ eyes to the ever-growing digital marketing world.

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Five Takeaways from the Latest Nielsen Report: What It Really Means for Social

Who’s using what? We have some insight into where our generations land on the social media plane.

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Online Shareholder Meetings – A Trend Putting the Stakeholder Engagement Process at Risk?

Whether online or in-person, your company is tasked with finding ways to authentically engage with your shareholders.

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Customer Experience Podcast

Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer


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