Insights
Growth Marketing Attribution for B2B: What it is and why it is important
No matter what type of organization you are, it’s time you started thinking about growth marketing attribution.
Who is a Stakeholder? The Difference Between Stakeholders and Audiences
When your organization is talking about the people who matter to you, do you often hear them referred to as your “audiences?” Or, perhaps you hear the term “stakeholders” used? You might think they’re synonymous and used interchangeably, but there are some critical differences.
Marketing Technology: The Best Tools for Growth Marketing
It’s easy to get excited about marketing technology and the potential of growth marketing given its laser-focus on connecting the dots between your efforts and revenue. Plus, it completely transforms your relationship with sales when they know that marketing shares the lead qualification process and revenue responsibility with them.
What Is Growth Marketing and Why Should We Care?
Growth marketing isn’t simply a new tool or strategy. It’s a fundamental shift in the way we drive demand – an all-encompassing way of doing business that focuses on the buyer, aligns tightly with sales, and measures each channel’s contribution to revenue.
Buyer’s Journey Mapping Tips
Shifting the focus from the company’s journey to the buyer’s journey helps your business find ways to support your customers better.
Our Experts Share Takeaways from MDMC 2017
The Midwest Digital Marketing Conference (MDMC) opens our Standing team members’ eyes to the ever-growing digital marketing world.
Online Shareholder Meetings – A Trend Putting the Stakeholder Engagement Process at Risk?
Whether online or in-person, your company is tasked with finding ways to authentically engage with your shareholders.
4 Website Redesign Tips We Learned from Becoming Our Own Client
Building a new website is daunting – some might say painful. It takes experience, planning and resource management like any project. But in the digital age, it serves as the front door to your company, which makes it incredibly important – and incredibly personal – to everyone involved.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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