When your organization is talking about the people who matter to you, do you often hear them referred to as your “audiences?” Or, perhaps you hear the term “stakeholders” used? You might think they’re synonymous and used interchangeably, but there are some critical differences.
It’s easy to get excited about marketing technology and the potential of growth marketing given its laser-focus on connecting the dots between your efforts and revenue. Plus, it completely transforms your relationship with sales when they know that marketing shares the lead qualification process and revenue responsibility with them.
Growth marketing isn’t simply a new tool or strategy. It’s a fundamental shift in the way we drive demand – an all-encompassing way of doing business that focuses on the buyer, aligns tightly with sales, and measures each channel’s contribution to revenue.
Shifting the focus from the company’s journey to the buyer’s journey helps your business find ways to support your customers better.
The Midwest Digital Marketing Conference (MDMC) opens our Standing team members’ eyes to the ever-growing digital marketing world.
Whether online or in-person, your company is tasked with finding ways to authentically engage with your shareholders.
Building a new website is daunting – some might say painful. It takes experience, planning and resource management like any project. But in the digital age, it serves as the front door to your company, which makes it incredibly important – and incredibly personal – to everyone involved.
Your reputation is on the line. Take the time to review your stakeholders’ perceptions of your organization to help you improve or maintain your reputation.
Let’s work together.
Contact us to explore how we can help you kick start vertical marketing.