Insights
When a Reputation Management Crisis Can Cost You Your Job
Customers don’t necessarily care about the crisis itself. They care more about how you respond to the crisis. One bad move could tarnish your reputation and even cost you your job.
Do Sales & Marketing Ever Agree on Lead Value?
Nick Sargent shares his thoughts on why sales and marketing need to agree up front on lead scoring criteria to be successful.
Are You Measuring Marketing in a Way that Matters?
Are you tracking the activities that really matter to your company? Or the ones that make marketing look good?
How Crisis Planning Supported Las Vegas When Tragedy Struck
Advanced preparation helped Las Vegas when the unexpected occurred.
Three Reasons A/B Testing in Marketing Trumps Best Practices
Growth marketing helps marketing teams prove their impact on revenue. But how do those teams optimize performance? A/B testing. High-performing teams know that A/B testing trumps best practices every time.
Define Your Qualified Leads for Successful Digital Ads
Defining success for digital ads today goes beyond impressions and even click through rates. It needs to tie to business results.
Protecting Your Reputation in an Era of Cyberattacks
Standing Partnership & Guest Blogger Heather MacKenzie, ICS Cybersecurity Specialist of Nozomi Networks, have teamed up to show their readership the importance of pairing crisis preparedness with cybersecurity technology and how it will protect the brand and the OT network of industrial companies when a cyber incident happens.
Where Are You Within the 5 Stages of Marketing Transformation?
Evaluating what your company’s growth marketing status is today can help you plan where you want to be in the future.
Growth Marketing Attribution for B2B: What it is and why it is important
No matter what type of organization you are, it’s time you started thinking about growth marketing attribution.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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