Insights
The Anatomy of a Battlecard: An Essential Sales Enablement Tool
A battlecard is a crucial piece in a salesperson’s toolbox and an absolute piece of collateral your marketing team should be developing to enable the sales team to do their job effectively.
B2B Moments of Truth – Key to Effective Customer Journey Maps
Learn five examples of Moments of Truth (MoT) or critical turning points that have a long-term impact on the customer journey.
How to Run a Virtual Strategy Meeting
Identify what your business needs to thrive and excel by following these four tips to host a successful virtual strategy meeting.
Getting Started with a Sales Enablement Strategy
Sales enablement strategy is not about creating materials. It’s about supporting the behaviors that drive results.
3 Reasons Your Sales Collateral Is Going Unused – and How to Fix It
Sales collateral is an important way to provide consistent messaging to buyers throughout their entire buyer’s journey.
Why B2B Companies Should Care about Cx
There are five business principles that B2B companies need to understand to differentiate themselves from the competition.
5 Steps for Setting a Sustainability Strategy
Setting a sustainability strategy can build clear policies and actionable guides to help your company create value through responsible, sustainable operations.
4 Questions to Ask When Managing the Sales Team
Four critical questions you may need to answer when managing the sales team for success and to ensure your sales enablement efforts resonate with your audience.
3 Reasons Why a Stakeholder Engagement Strategy Can Help Your Organization Secure Freedom to Operate
A stakeholder engagement strategy helps organizations secure their freedom to operate by mitigating risk and uncovering new opportunities.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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