Marketing Strategy
Define Your Qualified Leads for Successful Digital Ads
Defining success for digital ads today goes beyond impressions and even click through rates. It needs to tie to business results.
Where Are You Within the 5 Stages of Marketing Transformation?
Evaluating what your company’s growth marketing status is today can help you plan where you want to be in the future.
Growth Marketing Attribution for B2B: What it is and why it is important
No matter what type of organization you are, it’s time you started thinking about growth marketing attribution.
Who is a Stakeholder? The Difference Between Stakeholders and Audiences
When your organization is talking about the people who matter to you, do you often hear them referred to as your “audiences?” Or, perhaps you hear the term “stakeholders” used? You might think they’re synonymous and used interchangeably, but there are some critical differences.
What Is Growth Marketing and Why Should We Care?
Growth marketing isn’t simply a new tool or strategy. It’s a fundamental shift in the way we drive demand – an all-encompassing way of doing business that focuses on the buyer, aligns tightly with sales, and measures each channel’s contribution to revenue.
Buyer’s Journey Mapping Tips
Shifting the focus from the company’s journey to the buyer’s journey helps your business find ways to support your customers better.
Our Experts Share Takeaways from MDMC 2017
The Midwest Digital Marketing Conference (MDMC) opens our Standing team members’ eyes to the ever-growing digital marketing world.
Online Shareholder Meetings – A Trend Putting the Stakeholder Engagement Process at Risk?
Whether online or in-person, your company is tasked with finding ways to authentically engage with your shareholders.
4 Website Redesign Tips We Learned from Becoming Our Own Client
Building a new website is daunting – some might say painful. It takes experience, planning and resource management like any project. But in the digital age, it serves as the front door to your company, which makes it incredibly important – and incredibly personal – to everyone involved.