Marketing Strategy
Healthcare Marketing Trends: Change or Be Changed
Healthcare marketers can no longer play by the same rules. It’s time to make a change and maximize your company’s digital impact with new technologies to meet your consumers' growing expectations.
The Four Different Types of Sales and Marketing Relationships
To remain competitive and reach company goals, your company’s sales and marketing functions must work as a team.
3 Account-Based Marketing Best Practices to Follow
If your B2B company is generating numerous leads but getting fewer sales, it may be time to hone in on your target market with the help of ABM.
How Online Lead Generation Drives Business Growth
Gone are the days of cold calls, as new digital channels have emerged, making lead generation easier, faster and more effective.
Standing the Test of Time: Our Evolution to Driving Business Growth
It’s been 27 years and we’re still standing. Over the years, we’ve taken our experience with PR and our desire to drive results and used it to aid our clients in being the best business they can be.
How to Increase Enrollment in Private Schools
With a wide variety of education options available to families today, private and alternative schools struggle to increase enrollment.
Revenue Retention and the Role of Marketing
Marketing could be bringing in more than 50% of the revenue goal. See how customer retention really adds up.
How to Set Goals for a Customer Acquisition Strategy
Top marketers don’t just focus on leads – they set customer acquisition goals that plan for customer churn.
Aligning Marketing and Sales with 3 Easy Steps
Marketing and Sales are two different pieces of the same puzzle. However, at times, companies have a hard time successfully putting them together.
Do Sales & Marketing Ever Agree on Lead Value?
Nick Sargent shares his thoughts on why sales and marketing need to agree up front on lead scoring criteria to be successful.