Digital Marketing
Define Your Qualified Leads for Successful Digital Ads
Defining success for digital ads today goes beyond impressions and even click through rates. It needs to tie to business results.
Growth Marketing Attribution for B2B: What it is and why it is important
No matter what type of organization you are, it’s time you started thinking about growth marketing attribution.
Marketing Technology: The Best Tools for Growth Marketing
It’s easy to get excited about marketing technology and the potential of growth marketing given its laser-focus on connecting the dots between your efforts and revenue. Plus, it completely transforms your relationship with sales when they know that marketing shares the lead qualification process and revenue responsibility with them.
What Is Growth Marketing and Why Should We Care?
Growth marketing isn’t simply a new tool or strategy. It’s a fundamental shift in the way we drive demand – an all-encompassing way of doing business that focuses on the buyer, aligns tightly with sales, and measures each channel’s contribution to revenue.
Our Experts Share Takeaways from MDMC 2017
The Midwest Digital Marketing Conference (MDMC) opens our Standing team members’ eyes to the ever-growing digital marketing world.
4 Website Redesign Tips We Learned from Becoming Our Own Client
Building a new website is daunting – some might say painful. It takes experience, planning and resource management like any project. But in the digital age, it serves as the front door to your company, which makes it incredibly important – and incredibly personal – to everyone involved.
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