This rapidly growing startup needed to increase market visibility to position itself for acquisition.
Thought Leadership and Media Relations
A technology company was experiencing any startup’s dream – rapid growth in a short period. However, this bootstrapped startup had trouble communicating the value of its technology to anyone besides potential customers who understood the industry and its technical jargon. While it enjoyed a strong reputation with customers, it lacked awareness among potential investors. This was a major barrier to the company’s goal of acquisition.
A rapidly-growing startup goes from a virtual unknown to a highly profitable acquisition opportunity through a comprehensive thought leadership plan.
The company hired Standing Partnership to build its reputation within the industry and to establish the CEO as a technology thought leader. Our team began with a discovery session and later created a comprehensive thought leadership plan to increase visibility. This process included creation of a robust messaging platform around the client’s value proposition and team expertise. We then used that messaging, as well as media relations and digital strategy, to raise its profile.