Client success

Turning a Startup into a Desirable Acquisition Target

This rapidly growing tech startup needed to increase market visibility to position itself for acquisition. We provided a comprehensive thought-leadership plan to help make the move.

The Challenge

A technology company was experiencing any startup’s dream – rapid growth in a short period. However, this bootstrapped startup had trouble communicating the value of its technology to anyone besides potential customers who understood the industry and its technical jargon. While it enjoyed a strong reputation with customers, it lacked awareness among potential investors. This was a major barrier to the company’s goal of acquisition.

A rapidly-growing startup goes from a virtual unknown to a highly profitable acquisition opportunity through a comprehensive thought leadership plan.

Solving complex problems for complex industries

  • 29 media placements, including leading publications for the tech investment community like Forbes, VentureBeat and Brazen Life
  • 1,622 social posts by media placements
  • $20M – the amount the company was successfully acquired a few months after plan completion

Services Provided
Stakeholder Engagement
Professional Services

Our Solution

The company hired Standing Partnership to build its reputation within the industry and to establish the CEO as a technology thought leader. Our team began with a discovery session and later created a comprehensive thought leadership plan to increase visibility. This process included creation of a robust messaging platform around the client’s value proposition and team expertise. We then used that messaging, as well as media relations and digital strategy, to raise its profile.

The Impact

After implementing the plan, Standing Partnership secured 29 media placements, including leading publications for the tech investment community like Forbes, VentureBeat, and Brazen Life along with 1,622 social posts by media placements. They earned the company three awards and more than 10 million media impressions in under a year. Eleven guest posts including bylines in Forbes, Techli, VentureBeat, Entrepreneur Magazine, Brazen Life, and Missouri Business for the company’s CEO.


Ultimate Growth Marketing Playbook | Standing Partnership
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