• Six Important Social Impact Statistics

    Attention to the role of social impact in the corporate world continues to grow. In response, organizations are consciously changing their business practices to have a positive social impact by aligning their goals and operations to ensure actions and assets have a positive impact on society. This trend will likely only grow in importance as studies like The 2015 Deloitte Millennial survey show that globally, more than seven in 10 (73 percent) millennials believe businesses have a positive impact on wider society. > read more

  • How to Mitigate Risk by Aligning Social Impact Strategy with Business Strategy

    Today, businesses must care as much or more about what they do as what they sell. Consumers are demanding that companies not only make a positive impact on society, but work to address a broad range of global societal issues, such as human rights, resource constraints, climate change, water scarcity and talent shortages. With so many opportunities to make an impact, it’s imperative to create a strong social impact strategy that is embedded in the day-to-day business.

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  • 10 Ways to Strengthen Your Thought Leadership

    Strategic thought leadership can be a great strategy for organizations looking to build trust among key stakeholders and stand out from the competition. A thought leadership campaign can strengthen an organization’s reputation by positioning it as a leading authority and go-to resource for a particular industry. Whether it’s for universities looking to recruit quality students and faculty or businesses looking to attract high-caliber clients, a thought leadership campaign can strengthen the overall communications plan. > read more

  • Three Ways Healthcare Can Build Trust with Consumers

    The bad news: In hard times consumers judge large businesses in harsh or skeptical ways.

    The good news: consumer trust may be improving along with the economy. For many of the leaders of the annual Reputation Institute study on corporate reputation, that’s welcome news.

    The study helps us answer key questions facing healthcare reputation managers, including: 

    • What actions should we take to improve the perceptions of our stakeholders?
    • Where should we focus?
    • If we have a strong brand reputation, isn’t that enough? > read more
  • Five Tips to Engage and Motivate During Change

    Did you know that 70 percent of organizational change fails as a result of employee attitudes and management behavior (according to McKinsey & Company’s “The Inconvenient Truth About Change Management”)? Unfortunately, the ever popular quote from Office Space, “it’s not that I’m lazy, it’s just that I don’t care,” is something that companies have to deal with on a daily basis. While funny in the movie, it can be very frustrating for employers, colleagues, partners, and let’s face it, loved ones who have to work with those unengaged employees who just don’t care.

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  • SEO Isn’t Dead, Just Evolving

    Since the dawn of Google, website strategists have been working to determine the best way to optimize content for search. This is known as Search Engine Optimization (or SEO) and, in the past few years, people have been saying it is dead. In a world dominated by the digital space, this is far from true.

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  • The Four Key Components of a Change Management Assessment

    Assessment is the first and last step in successfully managing significant changes at your organization, such as restructuring, mergers and new cultural expectations. In this post, we give a brief overview of the four key components of change management assessment and research.

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  • Like a Potluck, Good Strategic Planning Brings Everyone to the Table

    I recently read an article in the Saint Louis University alumni magazine about its new president, and was struck that one of his first agenda items is to develop a strategic roadmap for the university. What’s more, he is convening leaders from across the university to contribute. With that small, but important addition, President Pestello has won my trust as the right choice to lead my alma mater.

    Why? Because one of the most important lessons I’ve learned while at Standing Partnership is that good strategic planning involves having different points of view at the proverbial (and literal) table. > read more