• The Important Role of Strategic Communications in Change Management

    Today’s dynamic business climate necessitates creating organizations that are adept at change. Yet, the frequency of change and the lack of success in implementing change can make the change management process seem overwhelming. But it doesn’t have to be.

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  • Are your business decisions drowning trust?

    Recently, my family rented a loft in downtown Chicago for the holidays. We wanted siblings, nieces, nephews and friends to have a place to share games, gifts and laughs, to cook meals together, and to recoup after a particularly tough year, all in an environment that didn’t require us to put on shoes for dinner. We found a loft on a website that enables people to rent out their homes for short periods of time.

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  • Another Buffett Best Practice

    This holiday season, I’m adding my name to the list of Warren Buffett admirers—not just because he’s a shrewd businessman and savvy investor, but because he gets it. Mr. Buffett has made a habit of reinforcing the value of reputation among his “All Stars” (managers). My understanding is that for the past several decades, he’s shared a memo with his managers reminding them that safeguarding Berkshire’s reputation is a business imperative.

    Yes, Mr. Buffett, it is.  > read more

  • Rules of the road: Transparency + engagement = reputation

    I caught an interesting blog post from the WSJ recently that easily demonstrates how reputation risk emerges.

    In this case, a backlash against toll roads appears to be brewing in Texas because residents don’t understand that they pay for roads one way or the other, through tolls or taxes. Or both. > read more

  • Your Reputation Could Be Impacting Your Freedom to Operate

    Freedom to operate, a term usually associated with patent infringement, takes on a much broader and perhaps impactful meaning when viewed from a consumer perspective. > read more

  • Don’t Think Problem, Think Opportunity

    In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.

    At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read more

  • I Feel Good: Connecting with Stakeholder Emotion to Improve Trust

    At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?

    Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read more

  • Your company’s reputation is making a public appearance

    A recent Grist article on the public comment process said “the public comment system is the virtual equivalent of going to a protest.” 

    I spend a lot of time on Regulations.gov, the home of the public comment system. I bet you’re thinking there are plenty more entertaining places on the Internet where I can spend my time, so let me tell you why I’m there. > read more