• 2016 trends: Reputation Management is a Journey

    As I mentioned in my introductory post to our 2016 trends series, reputation management should be considered a marathon, not a sprint. There’s no quick fix. It requires long-term commitment to strategy and demands a level of organizational alignment that can only be achieved through intentional planning, monitoring and evaluation.

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  • 2016 Trends: Is This the Year of Authenticity and Trust?

    Trust is an issue on everyone’s mind – especially given the volatility of the business environment in 2016.

    Certainly, trust is central to a positive reputation for everyone. However, building – or re-building — trust can feel vexing. The challenge surfaces when what business leaders consider important for trust does not align with what some stakeholders – especially the general public – are expecting. > read more

  • Looking at Consolidation in Agriculture through a Reputation Lens

    Agriculture is looking at a year of industry consolidation in 2016 as the agriculture giants continue to restructure themselves in a quest to preserve profit margins. The decline in commodity prices and the recently announced merger of DuPont Co. and Dow Chemical Co. will put extra pressure on the other agriculture players who are looking to maintain their competitive edge. We can expect new deals to be announced as Syngenta AG continues talks with potential buyers. > read more

  • 2016 Trends: Two Key Reasons to Engage Stakeholders: Number and Influence

    The year ended and started with two contrasting views on stakeholder engagement. We define stakeholder engagement as listening to and then having ongoing, open dialogue with those impacted by the decisions and actions of an organization, in order to understand their expectations. The Reputation Institute predicts stakeholder engagement will become increasingly more important over the next five years, with the number of stakeholders expanding and their roles increasing in strength. On the opposite end of the spectrum, Lake Superior State University listed “stakeholder” as a word that should be banned in 2016 because it’s “being over-used in business to describe customers and others,” instead of simply “describing someone who may actually have a stake in a situation or problem.”

    I disagree. Customers and “others” are the very groups impacted by the decisions and actions of an organization – and in turn, can impact the organizations themselves. > read more

  • 2016 Trends: Social Impact Finally Aligns with Business Strategy

    I recently participated in a meeting of corporate environmental, health and safety (EHS) leaders where they were discussing sustainability. It was interesting to note that no matter what industry they represented, most seemed to be challenged with managing the expectations of their business-to-business customers as a part of their sustainable supply chain. > read more

  • 2016 Trends: Employees Play a Critical Role in Reputation Management

    As millennial employees replace baby boomers in the workplace, companies need to develop a new appreciation for the role their corporate reputation plays in attracting top talent. Employers have typically maintained that employees are their biggest asset and employees have been expected to be loyal ambassadors of their corporate brands. This formula is about to be tested by the current demographic changes.   > read more

  • Top Five Trends in Reputation Management for 2016

    Effective reputation management requires a holistic, cross-functional approach to identifying opportunities and risks critical to your organization. Your ability to actively monitor, analyze and adapt to both internal and external issues not only impacts your reputation, but ultimately your success.

    At Standing Partnership, we make it our business to stay keyed in to industry trends that impact reputation. Here are a few that every organization should be mindful of going in 2016.   > read more

  • Three Ways to Enhance Stakeholder Engagement with Social Media

    Engagement is critical for building trust between organizations and their stakeholders. Fostering stakeholder relationships strengthens brand loyalty and can benefit an organization during times of uncertainty or crisis. There are many internal and external channels to consider for increasing stakeholder engagement. > read more