• Rules of the road: Transparency + engagement = reputation

    I caught an interesting blog post from the WSJ recently that easily demonstrates how reputation risk emerges.

    In this case, a backlash against toll roads appears to be brewing in Texas because residents don’t understand that they pay for roads one way or the other, through tolls or taxes. Or both. > read more

  • Your Reputation Could Be Impacting Your Freedom to Operate

    Freedom to operate, a term usually associated with patent infringement, takes on a much broader and perhaps impactful meaning when viewed from a consumer perspective. > read more

  • Don’t Think Problem, Think Opportunity

    In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.

    At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read more

  • I Feel Good: Connecting with Stakeholder Emotion to Improve Trust

    At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?

    Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read more

  • Your company’s reputation is making a public appearance

    A recent Grist article on the public comment process said “the public comment system is the virtual equivalent of going to a protest.” 

    I spend a lot of time on Regulations.gov, the home of the public comment system. I bet you’re thinking there are plenty more entertaining places on the Internet where I can spend my time, so let me tell you why I’m there. > read more

  • Risky Business: Managing Reputation

    As I flew home from a business conference this summer, I kept thinking about the same question: In today’s business environment, is risk to crisis what preparedness is to opportunity? > read more

  • Best Practices for Hospital Website Content

    One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment.  Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read more

  • Apps that Innovate: Four apps to change how you interact with the world

    There is always a new app, update or extension which promises to change the way that people operate on a daily basis. The four apps listed below demonstrate just that sentiment; beyond that, they inspire. Admittedly, an app which allows you to locally order pizza at the touch of a button will not change the world—however, it does make you wonder how you didn’t come up with the idea first.

    > read more