• Three Ways Healthcare Can Build Trust with Consumers

    The bad news: In hard times consumers judge large businesses in harsh or skeptical ways.

    The good news: consumer trust may be improving along with the economy. For many of the leaders of the annual Reputation Institute study on corporate reputation, that’s welcome news.

    The study helps us answer key questions facing healthcare reputation managers, including: 

    • What actions should we take to improve the perceptions of our stakeholders?
    • Where should we focus?
    • If we have a strong brand reputation, isn’t that enough? > read more
  • Five Tips to Engage and Motivate During Change

    Did you know that 70 percent of organizational change fails as a result of employee attitudes and management behavior (according to McKinsey & Company’s “The Inconvenient Truth About Change Management”)? Unfortunately, the ever popular quote from Office Space, “it’s not that I’m lazy, it’s just that I don’t care,” is something that companies have to deal with on a daily basis. While funny in the movie, it can be very frustrating for employers, colleagues, partners, and let’s face it, loved ones who have to work with those unengaged employees who just don’t care.

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  • SEO Isn’t Dead, Just Evolving

    Since the dawn of Google, website strategists have been working to determine the best way to optimize content for search. This is known as Search Engine Optimization (or SEO) and, in the past few years, people have been saying it is dead. In a world dominated by the digital space, this is far from true.

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  • The Four Key Components of a Change Management Assessment

    Assessment is the first and last step in successfully managing significant changes at your organization, such as restructuring, mergers and new cultural expectations. In this post, we give a brief overview of the four key components of change management assessment and research.

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  • Like a Potluck, Good Strategic Planning Brings Everyone to the Table

    I recently read an article in the Saint Louis University alumni magazine about its new president, and was struck that one of his first agenda items is to develop a strategic roadmap for the university. What’s more, he is convening leaders from across the university to contribute. With that small, but important addition, President Pestello has won my trust as the right choice to lead my alma mater.

    Why? Because one of the most important lessons I’ve learned while at Standing Partnership is that good strategic planning involves having different points of view at the proverbial (and literal) table. > read more

  • Three Steps to Increase Employee Engagement Through Your Change Management Plan

    Companies today seem to be in a constant state of change, such as adapting to new technology, leadership transitions, mergers and acquisitions and new product lines. With organizational change comes department restructures, new processes and new expectations of employees.

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  • Will the Most Recent Agriculture Innovation Victory Result in Consumer Acceptance?

    Last week brought good news to two agriculture companies that are attempting to commercialize products genetically engineered to offer direct benefits to consumers. > read more

  • Planning for Change: How to Get Comfortable Living in a VUCA World

    We recently held an executive briefing in partnership with the Oliver Group to explore the challenges organizations face in dealing with an environment of constant change and living in a VUCA world. For those of you new to the term, VUCA means:

    • Volatile
    • Uncertain
    • Complex
    • Ambiguous

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