• 4 Risks of Assuming You Know Your Target Audiences

    There are many traps an organization can unwittingly fall into when developing its strategy. A common error is making assumptions about the audiences that are most important to your success. Don’t make the mistake – as many organizations do – of assuming you know your target audiences. > read more

  • 3 Obstacles Preventing Your Business Growth

    It’s that time of year: you’re meeting with your leadership team, understanding your company’s financials and planning for a strong, prosperous new year as a business. But this year, you may be asking yourself, “Why is my business not growing? Why, financially, am I behind the curve?” > read more

  • Do You Have the Right People on Your Strategic Planning Team?

    Have you ever been in a strategic planning meeting gone horribly wrong? Maybe there were too many people involved, or not enough departments represented, or too many individual agendas to reach a group consensus. Or your organization suffers from the dreaded internal politics game, making it nearly impossible to reach alignment.

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  • Successful Stakeholder Engagement – A Key Requirement for Higher Education

    Stakeholder engagement is key to strengthening a university’s reputation and managing risk. Higher education institutions operate in a complex universe of stakeholders. On one hand, they must meet the needs of their most immediate constituents: students, faculty and staff. > read more

  • Two Reasons Why You Shouldn’t Put Internal Stakeholders Last

    When you’re thinking about your stakeholders, do you find yourself listing groups, like customers, prospects, investors or industry organizations? While those are critical audiences, especially if you’re a company focused on selling your product or managing your stock price; an organization managing your reputation or a critical issue; or a school focused on enrollment – but what about your internal stakeholders? > read more

  • One Thing All Good Sustainability Reports Have – Clear Stakeholder Engagement

    No matter the reporting framework – Global Reporting Initiative (GRI), Corporate Social Responsibility, Integrated Reporting – one thing remains the same. Stakeholder analysis and engagement is key to a successful report. Without it, how will your company know it’s reporting the information your stakeholders need? > read more

  • Stakeholder Engagement: A Best Practice for Building a Positive Reputation

    From getting input on community athletic fields to securing freedom to operate for the shale gas industry, stakeholder engagement is a term appearing in the news on a daily basis.

    In the business world, consulting firm Deloitte recognizes stakeholder engagement as a critical way for companies to connect to their business strategies and demonstrate how they are responsive to the legitimate needs and concerns of key stakeholders. So why is stakeholder engagement such a popular topic? > read more

  • Work-Passion Balance: How To Recruit and Engage Millennial Employees

    Millennials are now the largest generation in the workforce with 53.5 million strong this year. Companies in all industries are scrambling to recruit millennial talent, integrate new millennial hires into the current workplace and maximize their productivity. Instead of focusing on adding workspace perks – like Ping-Pong tables, lounge areas, or investing in shallow philanthropy efforts in hopes that millennials will want to apply or feel happier at work – develop an effective social impact strategy that aligns with your company’s purpose to get millennials to want to work for your company and stay engaged. Here are two ways your company can recruit millennial talent, increase productivity and build trust among millennial employees.

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