Insights
What PartnerTechX 2026 revealed about AI, friction and the future of partner programs
At PartnerTechX 2026, one message came through clearly: partner programs are too complex, and AI should reduce work, not add to it. Here’s what partner marketers and leaders should take away about friction, outcomes, and the future of partner strategy.
Press Releases Aren’t Just for Journalists Anymore: 4 Ways to Make Releases More AI-Friendly
Press releases aren’t only speaking to journalists but also to machines that decide what gets extracted, paraphrased and surfaced to audiences. They reward what’s early, clear and structured.
Four AI Lessons Companies Are Using To Scale Faster in 2026
We dug into the AI evolution at our recent Brainfood event with AI thought leaders from The J.M. Smucker Co., SmarterX and Sherwin-Williams. Read their key takeaways!
2026 Isn’t a Year to Presume, Guess or Believe – It’s The Year Where You Have To KNOW
Volatility and uncertainty are no longer a phase – they’re the last guests at a party, and they refuse to leave. They’re not conditions anymore but are instead our basic operating realities.
Introducing Grow and Protect: A New Framework for Sustainable Enterprise Value
Dix & Eaton has launched the Grow and Protect framework, an integrated approach designed to help organizations accelerate growth while managing risk and protecting long-term value.
Dix & Eaton Launches “Grow and Protect”: A New Integrated Approach to Help Organizations Accelerate Growth, Manage Risk and Preserve Value
This unified enterprise offering is designed to help clients grow and scale their businesses, while protecting trust, reputation and long-term value in an increasingly complex business environment.
Why Horizon Scanning Must Be a 2026 Priority for Every Company
As 2026 approaches, regulatory, policy, and reputational risks are evolving faster than most organizations can track. Stay one step ahead and turn insights into strategic advantage with horizon scanning.
Getting to Know Our Team | Allison Klopstein
For Standing's clients, Allison brings clarity to ambiguity and transforms big-picture vision into actionable strategy, making her a reliable partner they can always count on.
Buyer’s Journey Mapping Tips
Shifting the focus from the company’s journey to the buyer’s journey helps your business find ways to support your customers better.
Customer Experience Podcast
Cx experts, with a combined experience of over 25 years, Nick Sargent and Michael Chandler, host a podcast series called Getting Closer to the Customer
Resources
Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.
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