Vertical Marketing | Growth Marketing

It’s noisy out there. To stand out, you need to show buyers you get their business and their challenges — so opportunities don’t slip by.

We help you focus on the right industries and go deep enough to earn real credibility. It starts with identifying the right verticals for your go-to-market strategy. Then, we craft a narrative that resonates, activate campaigns that land and keep momentum growing from first touch to closed deal.

When you lead with industry relevance, buyers lean in. You earn trust faster, accelerate sales cycles and turn strategic focus into measurable pipeline and revenue growth.

Client Quotes

Standing Partnership is one of our most valued strategic partners, playing a critical role in helping us scale. A true extension of our team — they're fantastic to work with and deeply knowledgeable about our technology and go-to-market strategy. Few agencies understand both industry and tech the way they do, making them an indispensable partner.”

Eric Ehlers,

Senior Director, Global Alliances & Channel Marketing, ServiceNow

Working with Standing Partnership feels like having an expert extension of our own team — their industry insight and strategic guidance have elevated every project. Their full-service offering means we can always count on them to deliver exactly what we need, when we need it."

Global vertical marketing lead,

enterprise security and observability software company

I’ve partnered with my Standing Partnership team across three companies because they deliver — every time. They’ve played a crucial role in helping me build and transform both partner and vertical marketing functions, combining strategic vision with elite execution. What sets them apart is their commitment to truly understanding their client’s business, from short- to long-term goals, and their willingness to challenge the status quo to drive real impact. Every engagement is marked by their energy, empathy and unwavering excellence.”

Lyanne Paustenbach,

Head of Global Partner Marketing and Industry Verticals, Splunk, a Cisco Company