Downloadable Resources

Are you trying to sell in an idea or make change happen at your organization? Do you just need a gut check that your marketing and communications strategy is on track? Are you looking for useful resources about trends in marketing, communications and corporate reputation? Our downloadable resources can help.

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Sales Enablement Playbook

Get started with our Sales Enablement Playbook. We walk you through the process of evaluating all aspects of your organization to identify areas of improvement and greatest potential.

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The B2B Journey Mapping Playbook

Does your company offer a seamless customer experience that sets you apart from your competition? Improved customer retention is a sure way to increase profits.

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Stakeholder Engagement Playbook | Standing Partnership
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The Stakeholder Engagement Playbook

Stakeholder engagement starts with listening and then having ongoing, open dialogue with those impacted by the decisions and actions of an organization to understand their expectations.

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Crisis Communications Plan Checklist

Is your crisis communications plan prepared to handle a real crisis? Our checklist can help you be better prepared if your organization finds itself in a crisis situation.

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Ultimate Growth Marketing Playbook | Standing Partnership
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The Ultimate Growth Marketing Playbook

Nearly 70 percent of CEOs believe chief marketing officers should be leading revenue growth—is your department prepared for this challenge?

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Reputation Management – An Inside Look

Not sure where to start with managing your company’s reputation? Download your behind-the-scenes look at reputation management.

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The Complete Guide to Crisis Communications Planning
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The Complete Guide to Crisis Communications Planning

We hope this step-by-step guide helps you assess your organization’s preparedness for a crisis.

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Digital Advertising Channel Cheat Sheet

When and why to consider specific digital advertising channels for niche audiences.

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Authentic Stakeholder Engagement

Building a positive reputation with your stakeholders requires engagement on some level within every organizational function and with every business decision.

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Growth Marketing Journey Quiz

Find out what stage you are in your growth marketing journey. Every journey begins with a single step, but until you know where you’re starting from, you won’t know which direction to point your feet.

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How to Write SEO-Friendly Content

To learn how to write readable content that’s SEO friendly, download our SEO Writing Guidelines sheet.

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Growth Marketing Plan Checklist

Follow this three-step checklist to assess if your plan is aligned with your buyer’s decision-making goals.

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6 Best Practices for Merger and Acquisition Communications Infographic

Is your company thinking about critical factors as it prepares M&A communications? Check out our infographic for 6 tips to ensure success.

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Crisis Communication Plan Example Outline

Want to get started on crisis communication planning and don’t know where to start? This free crisis communication plan example will help.

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Stakeholder Engagement for Agriculture

Download this complimentary ebook to learn why stakeholder engagement should be a top priority for agriculture.

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Your Guide to Getting Your Website Project Off the Ground

Use this free guide to learn the four most common objections marketing leaders face when trying to update their website and how to overcome them.

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Website Audit Checklist

Your website can be one of your most powerful tools to achieve results for your business. Use this checklist to discover where your site needs to improve.

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Risky Business: A Reputation Risk Infographic

Companies that operate with their eyes shut to reputational risks are gambling with their biggest asset, their reputation.

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6 Signs You Need a New Website

To achieve your goals, you need clear website objectives, a sound strategy, and content that resonates with your stakeholders.

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Communicating Through Organizational Change

You know change is constant. Yet today’s organizational changes are more complex, frequent, scrutinized and overwhelming.

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Viewing Business Risks Through the Reputation Lens

Most organizations lack an effective, cross-functional risk assessment process, leaving them more vulnerable to a crisis. Don’t be one of them!

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Managing Reputational Risk: How Senior Leaders Can Build Trust in Their Organizations

The pace of technology and business change has profoundly altered senior leaders‚ roles and what is expected of them.

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Mitigating Risk by Aligning Social Impact with Business Strategy

To mitigate reputational risks and ensure long-term sustainability, organizations must adapt. Creating positive social impact in today’s business climate requires a new approach.

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Trust and Resiliency: Two Keys to a Stronger Reputation

Trust is what enables potential customers and stakeholders to make the choice to engage with your organization. Building trust results in impact to the bottom line.

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