Client success

Crisis Planning and Mitigation in Heavy Industry

A major mining company needed to be prepared to communicate through a wide range of potential crises that could befall an organization operating underground mines, processing plants and heavy equipment.

The Challenge

In high-risk industrial environments, crisis scenarios can take many forms: potential for employee injury or fatality, health impacts, air and water emissions, major accidents or spills caused by haul trucks, mine cave-ins or sinkholes, equipment fires, or catastrophic natural disasters such as earthquakes, tornadoes or floods that could impact operations or employees. The company must also be ready for broader workplace threats, including executive misconduct, physical violence, active shooters or cyberattacks. Despite a strong operational focus, their crisis communication readiness needed structure, clarity and rigor.

Trusted advisors in crisis management

  • Enhanced brand trust and reputation
  • Stronger stakeholder relationships
  • Operational resilience
  • Improved employee engagement and safety culture
  • Evidence for thought leadership marketing


Expertise Applied
Freedom to Operate
Services Provided
Issues & Crisis Management
Sector
Industrial

Our Solution

Standing Partnership designed a comprehensive crisis communications plan that clearly outlined decision-makers, response protocols and message flow across the organization. We created templated communications — including media statements, internal emails and stakeholder updates — that could be quickly adapted in the moment. Each year, we led tabletop exercises with different divisions to test the plan, identify gaps and build confidence in execution across the team.

The Impact

Over the years, the company has successfully navigated numerous crisis events — including those unfolding overnight or during holidays — thanks to its structured, practiced response plan. In each instance, Standing worked seamlessly with them, supporting internal communications, responding to media and monitoring public sentiment. This helped ensure that public information about the situation was as accurate as possible, and that employees and other stakeholders stayed as safe as possible.

Featured Resource
Featured Resource

Crisis Communication Plan Example Outline

Want to get started on crisis communication planning and don’t know where to start? This free crisis communication plan example will help.

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