Partner Marketing - Standing Partnership

Seventy-five percent of business leaders say ecosystem partnerships are pivotal to growth and transformation, but 71% say that aligning goals and expectations among partners are the key challenges to unlocking new growth. We understand this complex world of partner marketing — and we’re built for it.

We know how hard it is to create something great within one company, let alone across several. That’s where we thrive. We have the strategic expertise, facilitation experience, project management skills and creative minds to make it actually happen — for you and your partners.

Channel and partner leaders turn to us because we understand their world. We’ve built partner marketing strategies across the strategic alliances and partner programs that drive their business, at a fast pace and sky-high quality bar. Backed by deep experience across industries and partner types, we align stakeholders, clarify roles and help crystalize your vision, blending creativity and execution to make big things happen.

When you succeed in the channel, you don’t just keep up — you lead. We help you turn potential into pipeline and partnerships into a real advantage.

Client Quotes

I’ve partnered with my Standing team across three companies because they deliver — every time. They’ve played a crucial role in helping me build and transform both partner and vertical marketing functions, combining strategic vision with elite execution. What sets them apart is their commitment to truly understanding their client’s business, from short- to long-term goals, and their willingness to challenge the status quo to drive real impact. Every engagement is marked by their energy, empathy and unwavering excellence.”

Lyanne Paustenbach ,

Head of Global Partner Marketing and Industry Verticals, Splunk, a Cisco Company 

It has been a great experience working with the team at Standing Partnership. They really took the time to understand our goals and helped bring the ‘better together’ story to life through thoughtful, engaging content and assets that effectively showcase the joint value of the partnership. Their creativity, collaboration and commitment make them a true extension of our team.”

Global strategic partnership manager,

enterprise security platform

We set out to elevate every part of our go-to-market engine — the status quo wasn’t enough to meet our ambitions. Standing has become our go-to partner in that effort, helping us define strategy, sharpen our messaging and launch thought leadership and marketing campaigns at a bar few teams can hit. They move fast, deliver quality and operate like an extension of my team.”

Alliance marketing leader,

major global technology services firm