Agriculture & AgTech

Amid growing scrutiny over how food is grown, your agriculture marketing and communications strategies are more important than ever. Whether you are looking to grow your business or protect your freedom to operate, our team of agriculture experts can help you meet your goals.

As innovation and sustainability priorities converge, large agribusinesses and start-ups alike need to show how their solutions benefit both farmers and society. Standing Partnership specializes in providing marketing and communications support tailored to the unique needs of agriculture companies. We help you see what stakeholders expect of you and how you can meet those expectations. With deep knowledge of agricultural technologies – from crop protection to GMOs, biologicals, plant breeding, gene editing, RNAi, precision agriculture and animal nutrition – we understand your offerings. We develop effective strategies for reaching each target audience and equip you with communications and marketing tools that break through the clutter.

To help established agribusinesses or AgTech start-ups achieve their ambitious goals, we offer the following services:

• Strategy: If you have a bold vision but don’t know where to start, we work with your leadership team to develop a realistic, results-oriented roadmap to guide your actions and prioritize resources so you can achieve your goals.
• Messaging and Branding: Let us help you define your value proposition and craft a compelling brand identity and narrative that serves as the foundation for all your communications, marketing, and sales enablement assets.
• Sustainability Reporting: Our support extends beyond reporting, covering competitor audits, strategies for improving investor ratings, report socialization and training.
• Stakeholder Engagement: We work with you to identify the stakeholders whose opinions and actions can impact your reputation and bottom line and help you cultivate trust and acceptance.
• Issues and crisis management: It is not a secret that some agricultural technologies can be misunderstood. Don’t let issues become crises by addressing them proactively to preserve your freedom to operate. And, if a crisis catches you by surprise, our experts can help you manage it to limit the negative impact.

Agriculture is a unique industry, and you need a marketing and communications partner that understands that. Our team has the industry expertise to help you achieve your most ambitious goals.