Marketing Strategy
Group President Melissa Lackey Emphasizes Prioritizing Growth Drivers in Business Journal Leadership Trust Article
Leaders of the growth marketing firm Standing Partnership have developed a five-step strategic framework for organizations that provides clarity and focus around their potential growth drivers.
Group President Melissa Lackey Discusses B2B Strategic Growth in Business Journal Leadership Trust Article
B2B companies must change their approach to marketing to break through the crowded marketplace and drive strategic growth for their business.
Landing Big B2B Deals—Even in this Economy
With new financial pressures looming, many big enterprises are taking a hard look at their spending. This means organizations must find new ways to win and continue their growth trajectory.
5 Steps to Maximize Value From Your Partner Marketing Strategy
Tech companies have found a way to build success through a partner marketing strategy.
4 Keys to Building a Successful Partner Marketing Campaign
Partner marketing is a powerful tool for business growth. To do it successfully, you’ll need good communication and collaboration between all parties.
4 Steps to Building a B2B Marketing Plan for Sustainable Growth
A solid marketing plan is the backbone of every marketing strategy.
Align Your Company’s Award Strategy to Your Business Goals
Having a company award strategy can help you gain customers, highlight your company’s excellent work, showcase diverse and exceptional talent, establish thought leadership, improve company culture and boost recruitment.
The Path to Sales and Marketing Alignment for New Product Launches
Ensuring sales and marketing teams are on the same page is always essential, but especially when bringing a new product or service to market.
Why Your Search Strategy Differs from Your Brand Messaging
High performing web content is crafted so search engines understand what your brand does and how your brand solves for what users are looking for.
Bad Data Visualizations: 3 Mistakes Marketers Make and How To Avoid Them
When you’re working with data, presentation is everything. Bad data visualizations can throw off your entire message. Here’s how to avoid three common mistakes.