Q&A with Digital Strategist Jonathan Matheny

Digital Strategist Jonathan Matheny shares his expertise in digital marketing strategy trends that ultimately lead to growth.

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Think Your Audience is Unique? Find Niche Audiences Through Digital Tactics

When it comes to your target audience and digital advertising, the less the better. The more specific you are with your market, the better chance you have at reaching your ideal customers.

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5 Steps for Using Thought Leadership Marketing to Support Your Inbound Strategy

For decades, marketers have been using thought leadership. Why? Because it works for them. If you decide to incorporate thought leadership into your inbound strategy, you can see how it can be beneficial to your business too.

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Content Marketing Helps Animal Nutrition Companies Be a Resource to Customers

If you're a company in the animal industry, you should create content that positions you as an industry expert so that customers facing challenges come to you as the go-to resource.

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How to Increase SEO Traffic in 3 Easy Steps

Getting on the first page of Google’s search results may seem impossible, but it’s not. With a few improvements, you can begin your journey to the top.

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Combatting the Challenges Facing Private Colleges

These days, students have a plethora of options besides getting a degree. To stay ahead of the competition, private colleges must find ways to keep enrollment up, drop-out rates down, and donors in.

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How Online Lead Generation Drives Business Growth

Gone are the days of cold calls, as new digital channels have emerged, making lead generation easier, faster and more effective.

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How to Increase Enrollment in Private Schools

With a wide variety of education options available to families today, private and alternative schools struggle to increase enrollment.

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Are You Measuring Marketing in a Way that Matters?

Are you tracking the activities that really matter to your company? Or the ones that make marketing look good?

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Three Reasons A/B Testing in Marketing Trumps Best Practices

Growth marketing helps marketing teams prove their impact on revenue. But how do those teams optimize performance? A/B testing. High-performing teams know that A/B testing trumps best practices every time.

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