Linda Locke

Of Counsel

Linda specializes in reputational risk. She helps clients understand reputation and risk, where they intersect, and what they should do about it.

She built an international reputation for her expertise as senior vice president and group head, Reputation and Issues Management, for MasterCard Worldwide. She developed strategy and analytics for the company, helping leaders understand how people’s feelings about financial services affected MasterCard’s business. A leader of innovation during her time there, she led the launch of social media and global crisis communications planning, and she developed the company’s first reputational risk management program.

She’s a trusted advisor for health care, biotech, energy, technology, defense and financial services companies. She draws upon her broad professional experience that includes a decade leading communications, marketing and advertising teams in the banking industry as well as work in technology and political communications.

Her work has been awarded a Silver Anvil by the Public Relations Society of America, and she’s received multiple awards for strategic communications, speechwriting and creative work. Linda has been named a Woman of Achievement by the YWCAs of New York City and St. Louis; one of the Most Influential Businesswomen in St. Louis by the St. Louis Business Journal, and co-chaired the Women’s Leadership Giving Society for the United Way of Greater St. Louis.

Linda is deeply engaged in community issues, serving on the boards of St. Louis Public Radio, Planned Parenthood of Greater St. Louis, Meds and Food for Kids in Haiti, and chairs her local planning and zoning commission. She began her career as a Peace Corps Volunteer teacher in Morocco, and under duress she can sing “Stop in The Name of Love” in Arabic.