Trade Show Marketing, Part 2—Social Media at the Show

Posted May. 18 2012, 09:51:40 am

Melissa Lackey

President & CEO


In my last post, I shared tips for incorporating social media into your pre-trade show marketing efforts. Now, imagine that you rocked phase one of your trade show social media plan. You have your followers in place and you’ve built up a buzz about your exhibit – so now it’s time to engage with them at the show, both in person and through your social media channels.

Here are a few ideas of ways to maximize your social media promotion during your trade show:

  • Live tweet during the show, offering contests, polls, information about new products and updates on cool stuff that’s happening (If you tweet about free donuts in the exhibit hall, they will come!). Use the show’s hashtag to keep those not in attendance up-to-date, and you’ll become their expert resource on what’s happening.
  • Set up your exhibit as a location on FourSquare so people can check in there, as well as the tradeshow.
  • Place a QR code near a product demo to direct attendees to an instructional video, white paper or website with more information about your product or company.
  • You have your booth manned, but have you thought about who your home base (aka your main office) contact will be? Ideally, you’ll want to have someone back at your office monitoring your social media and replying to feedback from your followers in real time.

Remember, these tips can easily be modified to engage attendees at any event, not just a trade show!

Stay tuned for my final post in this series, when I’ll discuss some ways to keep up the excitement and continue developing your new social media relationships after the exhibit booths close.

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