Beth Russert

Beth Rusert

Nearly 80% of decision-makers believe they’re only 12 months away from the next crisis.

Every seasoned executive knows: It’s not a matter of if your company will experience a corporate crisis, it’s when.

There are too many factors out of your control to mitigate every risk that could cause a crisis. That’s why companies with the best reputation are investing in crisis preparation and reputation strategy. Those investments help them avoid costly damage to corporate reputation that bankrupts companies and ruins careers.

Do these challenges sound familiar?

You heard Wells Fargo’s cross-selling scandal could cause $8 billion in losses, and you don’t want to be next.

Your team is nervous about the damage a potential crisis could cause, but you’re not sure what to do next.

You have complex operations or you’re in a regulated industry, and you’re unsure how to tailor consistent, but meaningful messages for each stakeholder group.

What Can You Do?

Take action to prepare for a crisis now. Do you have a plan in place that will guide your actions in the heat of the moment? When a crisis breaks, do you live up to your promises? Do you provide true, transparent and timely facts? Are your actions and your statements consistent with your values?

Organizations invest years – even decades – building their reputations. Today, the value of that investment can erode in hours. We work with you to develop plans that will help you be prepared for the worst.

What Can Standing Partnership Do For You?

Crisis communications planning with Standing Partnership helps you manage labor and legal disputes, management changes, product recalls, financial instability, market rumors, government scrutiny, natural disasters, violence, and environmental events.

Why Clients Trust Standing to Mitigate Reputational Risks and Avoid Crisis

  • Identified and mitigated 20 critical reputational risks for a benefits organization that could have resulted in lawsuits and billions of dollars in losses to its pension fund.
  • Helped a major college prevent internal issue becoming a reputation damaging crisis by creating an online forum that encouraged stakeholder engagement and dialogue about a racially charged social media post.
  • Updated public university’s crisis plan to meet FEMA standards following major crisis incidents in higher education across the country.

Do you want to know how a potential crisis can impact your organization’s reputation and, ultimately, bottom line? Take the first step by downloading our guide.

Guides

The Complete Guide to Crisis Communications Planning

How Our Process Works for You

Insight
Strategy
Plan
Action
1

We teach you something new. Our proven process helps you identify your organization’s biggest vulnerabilities and greatest opportunities.

2

We get to know you and your business. We align your goals with the needs of your stakeholders to create strategies that inform and motivate.

3

We show the way forward. You get an easy-to-follow roadmap that leads you to the results that matter most to your business.

4

We’re there to support you. Our experienced team delivers the high-caliber implementation you expect from an integrated marketing agency.

Client Results See All Client Results