Case Study

A Mining and Minerals Production Company

Project

A natural resources company and one of the largest lead producers in the Western Hemisphere needed to improve its reputation with key stakeholders and raise awareness of its significant investments in sustainability

Deliverables

Stakeholder Engagement, Sustainability Reporting

THE CHALLENGE:

Through research and polling, a mining and minerals production company discovered that despite the importance of lead to the local, national and global economy and the company’s significant investments in sustainability, a lack of awareness existed among the community and its stakeholders in both areas.

Although lead products provide power, protection and convenience, research revealed that more than 50 percent of community residents and influential stakeholders felt they did not know enough about the company and its operations, or the importance of lead. The public also lacked awareness of the company’s multimillion dollar investments to minimize environmental impacts; and the company’s most important stakeholders – its employees – indicated the lowest satisfaction with the company’s reputation relative to other satisfaction questions in the poll.

Key stakeholders now rate this mining and minerals production company as “good, very good or excellent” in regard to how the company handles environmental issues.

THE SOLUTION:

As the company’s reputation management partner, Standing Partnership helped the company enhance credibility and understanding of its sustainability efforts. The team began by helping overhaul their largest external communications vehicle – its annual community report. Standing Partnership helped train the Sustainability Report team on Global Reporting Initiative (GRI) guidelines and reporting goals, and spearheaded the strategy, copywriting and data compilation of the first report.

The company’s sustainability reports are now in alignment with internationally recognized GRI guidelines, and as such, detail the company’s challenges and accomplishments – alongside easily digestible data that proves progress. The reports also allow the company to discuss views on performance, showcase policies designed to ensure long-term sustainability, and include narratives that bring these efforts to life. With this information, employees also are better able to serve as company ambassadors.

RESULTS

Sustainability reporting has prompted constructive change in the company’s operations and served as a powerful stakeholder engagement tool to support community, regulatory and legislative initiatives. The company has since established a Sustainability Team, articulated its Sustainability Policy, and set companywide principles. The company conducted new stakeholder research to gauge progress. Results revealed that environmental impact is now the third most important issue to community members, and that the company is performing at a level defined as “good, very good or excellent” regarding its handling of environmental issues. Standing Partnership continues to guide these reports for the company on an annual basis.

63%

of stakeholders now believe the company is handling environmental issues in a way that is good, very good or excellent.